Setting the example is important for leaders mainly because it:

Setting the example is fundamental for leaders primarily because it influences the beliefs and values of their followers. When leaders embody the principles and standards they advocate, they serve as a living testament to the importance of those ideals. This alignment between a leader's actions and the values they promote fosters a culture of trust and integrity within a team or organization.

When followers see their leaders practicing what they preach, it reinforces the importance of those values, encouraging individuals to adopt similar behaviors and beliefs. This mutual reinforcement can lead to a more cohesive and committed group, where members are inspired not just to comply, but to genuinely embrace the shared values and ideals of their leader. The impact of this positive influence extends beyond mere obedience; it cultivates a deeper understanding of the organization's mission and enhances overall morale and motivation among team members.

In contrast, while other factors like demonstrating authority, facilitating compliance, and encouraging competition are significant in leadership, they do not inherently promote the internalization of values and beliefs that come from a leader setting a personal example. This intrinsic motivation is crucial for cultivating strong, principled leaders and followers alike.